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Leaving My Old Kentucky Home for the National Women’s Council of Realtors Convention for 2010!
November 19, 2010
By Sherry Spanyer
Shannon King, Speaker

Shannon King, Speaker

New Orleans, LA hosted to the National Women’s Council of Realtors Convention for 2010 from November 3 – 7, at the Marriott on Canal Street.  I had a great visit! Not only did I see that New Orleans had returned to all its’ glory, but because I also had the opportunity to network with Realtors from all across the country.  There were many questions raised at the convention about newest selling strategies, best practices for working with buyers, and promoting our listings.  The answer was always “technology, technology, technology”!

Amy Chorew, Speaker

Amy Chorew, Speaker

I took classes on Twitter, Blogging, Business Pages for Facebook, Smart Phones and all the new apps to help me sell more Louisville houses.  I was especially impressed with one pair of speakers; Shannon King and Amy Chorew, both experts in the field of Technology. Shannon is a recipient of NAR’s distinguished 30 under 30, a co-founder and an owner of two different Real Estate Companies. Amy Chorew is currently Director of Education and Training at the Social Media Marketing Institute as well as a nationally acclaimed real estate strategist and instructor. After four days at the convention and their words of wisdom, I returned to selling Louisville houses armed with a tweeked business design, more tools for my trade, and an action plan made for success!

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Milestone attends Active Website’s Annual Conference in Colorado…
September 29, 2010
By Becky Locknane
Milestone staff travels to Denver, Co to attend the Active Website Conference

Milestone staff travels to Denver, Co to attend the Active Website Conference

Milestone representatives, Becky Locknane, Katie Rowan, April Roe and John Day attended the 3rd Annual Active Enterprise Network Conference in downtown, Denver, Colorado last week.

This is undoubtedly, one of the best conferences that I have ever attended in the real estate industry.  I found it so enlightening to learn more about how Active Website really is working hard to make the websites of the Enterprise Network members’ be “state of the art” and to optimize our presence on the internet.

Active Website represents ONLY independent real estate companies and the theme of this year’s conference focused on INNOVATION, CUSTOMER CENTRICITY AND INDEPENDENCE. 

As independent companies, we must be innovative in order to lead the way in the real estate industry.  We must be totally “customer centric” and focus on who matters. And most importantly, stress the advantages of being an independent, local company and fly our own flag! 

One of my favorite things about the conference is that representatives from the Enterprise Network presented ways in which their companies utilize and maintain their websites.  We were given the opportunity to ask questions and hear ideas from other independent brokerages some different ways that we can change and improve.

We were privileged to have renowned author and speaker, Steven Johnson, present trends that are revolutionizing the way we share information at the local level.  His message was that it is essential for us to embrace innovation or we will be left behind.

I believe that the “nuggets” from this conference, once put in place,  can help us sell more homes and put Milestone at the forefront of  local independent real estate companies that sell our Kentucky houses.

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Today’s Survivors, Tomorrow’s Leaders
September 9, 2010
By Judy Craft

One common thread among winners in society is their refusal to give up, no matter what the task or challenge.  The last couple of years in the real estate industry have been tumultuous to say the least and we have witnessed the demise of many otherwise promising careers.  No part of our business has been spared – many Realtors, Lenders and Builders, which used to be very successful in the sales process of Kentucky houses are now out of business.  For those of us who are left I must first of all say “Congratulations!!”.  You are a true survivor and should prosper greatly in the coming years.  As we move forward let’s remain focused on the fundamentals that keep us going:

1.  Get off the couch!!  It is so easy to get down and feel as if there isn’t a reason to get up and be productive. Don’t give in to the “I’ve fallen and I can’t get up” mentality!

2.  Go to work!!  Whether you have a home office or actually go into the business office it is important that you begin and end each day in a professional and workmanlike manner.  This will help you mentally and will assure your customers and clients that you are working hard for them, in good times and bad.

Prospecting for better business in 2011!

Prospecting for Better Business in 2011!

3.  Prospect!!  It has been proven over and over again that there is always a need for homes to be bought and sold no matter what the economy.  People marry, divorce, have children, and relocate every day of the year so there are always opportunities for those who are aware and working.

4.  Hone your skills!!  Take classes at your local Association (most are free) and put into practice what you learn. This will better prepare you for the days ahead.

5.  Exercise and Maintain a Healthy Diet!!  No only will you look and feel better, you will assure a greater life expectancy and be more prepared for the ups and downs of our business.  Exercise helps ease depression and stress and makes you physically strong.

6.  Appreciate your family and friends…of all the lessons I have learned over the years this is probably the most valuable.  Your family and friends are the people who will be there for you through thick and thin so don’t underestimate their importance to your well-being.

Milestone is providing a free 3 segment training session entitled Charter 2011, which will help our agents analyze their business relationships and set their goals for the next year.  This helps to keep our agents a cut above the rest. We trust that everyone will sign up and attend and look forward to a healthy and prosperous 2011!!