With over 1900 real estate agents in our Central Kentucky Multiple Listing Service alone you have to do something to set yourself apart from the rest of the crowd. What makes you different? Why should the buyer or seller call you to help them with their Lexington home sale or purchase? Establishing yourself as the local expert is key to dominating the real estate market according to Ze Frank Keynote Speaker at our ActiveWeb Conference in Denver. CO last fall. Today’s consumer wants to feel confident that you are the source not only for housing but also knowledgeable about the local community as well including landmarks, restaurants, shopping, employment and “things to do” once they make the move. This holds true especially for people moving in from another county or state but also for the locals. Assisting them in finding a home that best meets their lifestyle needs – not just housing needs is critical.
Fast Tube by Casper
Todd Back and Meredith Lane are working towards establishing themselves as local experts in Lexington and have just released their first video called Todd & Meredith’s Cool Places. Each video will spotlight a local business or landmark and segue into a cool place to live. At the end of the clip they welcome the viewer to contact them should they want to find their own “cool place” to live. It is a soft sell approach that promises to be very lucrative for these young entrepreneurs! Uploaded to YouTube and Facebook they have positioned themselves to be the experts in all that is local in Lexington.
Todd & Meredith’s Cool Places premier features…
SweatLex – Challenging, intelligent and effective group fitness that will change the way you look, feel and think.
Ball Homes’ Coventry II Model – Contemporary three bedroom ranch floor plan in Greendale Cottages.
Milestone Realty Consultants has done the same by establishing ourselves as the local experts through our website. Rather than have a generic company branded website Milestone and it’s Enterprise Team work countless hours updating and positioning our website as the place to go to find information on Central Kentucky.



















