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If you’ve ever been to King’s Island or practically any carnival, there’s always a game on the midway called Whack-a-Mole. The goal of the game is to take an oversized mallet and whack a mechanical mole as they pop out of a hole at various locations on a flat board. The mole pops up for a split second, so it’s a great test of eye-hand coordination and your reflex speed. If you’re really good, you are able to whack dozens of moles and walk away with a giant stuffed animal. If you’re only average, you get the little 4” stuffed animal from under the counter. We are living in a Whack-a-Mole world when it comes to the delivery of economic news, both good and bad. During the same day or even same hour, we will have good retail sales numbers pop up through one hole and before we’ve had time to enjoy the good news, another “mole” pops up with bad employment news, or manufacturing news, or any of the dozens of other economic indicators that are tracked.

Growing up in the late 60’s and early 70’s, we received our news once a day from Walter Cronkite, and usually received a once a month update on how the economy was doing. The information age has created this flood of instant data, and we wonder why buyers can’t seem to make a decision in our market. Just when they think it might be safe to enter the market, there’s a new report of impending economic doom. The availability of information doesn’t create the challenging market we are in, but it sure makes it more difficult to pull out of it.

Central Kentucky Real Estate Market Update

Central Kentucky Real Estate Market Update

How’s the market? I get that question every day from friends and strangers alike. There is no doubt that this is the most challenging market of my 18 years in the business and I hear the same thing from agents who have been in the business much longer than me. My new answer is it’s like a marathon. Kentucky market statistics show that we are in the middle of a marathon, but we don’t know where the finish line is. Some days it’s raining and cold, some days we’re running uphill, some days we’re running downhill, and some days we are running in perfect conditions. We are only at mile 5 or 6 in a 26 mile race, so we can’t really be concerned about the finish line at this point. We have to keep doing the things that will get us to the finish…keep hydrated, take in energy, and maintain our form and pace regardless of what’s going on around us. We have put in years of training for this race; otherwise we wouldn’t still be in the race. The truth is I don’t know where the finish line is for this current market, but I do know I won’t be around to see the finish line if I don’t continue to take care of the basics.

Bluegrass homes

What we can’t do is become groundhogs. When times become challenging, it can be instinctive for us to retreat to our bunkers and wait for better days. However, if we occasionally stick our heads out of our holes to check on conditions, at some point the market is going to blow right by us and in the meantime we become fat and lazy lounging around in our groundhog holes. This applies whether you’re a real estate agent, a buyer, or a seller. This market will pass you by if you go into groundhog mode. We all have to be more diligent than ever in order to be successful. Even in this market, there are success stories being written every day (locally, we will close nearly 1 Billion dollars’ worth of residential real estate this year). As a buyer or seller, now more than ever is the time you need a professional on your side. As a Realtor, you have to keep working, keep training, keep informed of what’s happening in your market, and be the expert. None of these things will happen if you go into groundhog mode.

With the end of the calendar year approaching, there have been several signs (almost trends) that are encouraging. Number one is our supply of Bluegrass homes. The peak supply this year was lower than last year, and we have seen a steady decline in the number of homes on the market. While the supply is still almost double where we would like it to be, the trend is encouraging. Secondly, we have had several months in a row where we have outperformed the previous year in both closed sales and pending sales. Overall, we will finish this year with numbers very close to last year, but again the trend is encouraging.

Dusting off the crystal ball, I see more of the same for next year. Gradual improvements should continue, but the market will continue to be held back from full recovery mode by restrictive lending practices and the oversupply of foreclosures, bank owned properties, and short sales. Our marathon will continue, but with training and focus, we will eventually cross that finish line, and we will all be stronger for enduring the race.

Have you ever put off a phone call because you didn’t have time to have a conversation or go through the pleasantries?  Are there times you simply need to convey a quick message to someone with information only?  Most of our clients work at a job outside their home and don’t have the ability to engage in a phone conversation during work hours – how do we communicate with them effectively without inconveniencing them?  Most importantly, how do we communicate with our clients in a quick, easy and professional manner that provides outstanding service in a timely manner to help “de-stress” their home buying or selling process?

Bluegrass homes

Bluegrass homes

TEXT!  We used to think of texting as something the teenagers did with clever abbreviations.  Although it was true, we now realize that many “non-teenagers” have not only discovered the ease of texting, but have embraced the technology as a way to simplify their overwhelming life.  According to CTIA (International Association for the Wireless Telecommunications Industry) in the 12 months ending June 2010, more than 1.8 billion text messages were sent and received (or 4.9 billion per day).

As real estate practitioners, it is vital that we stay in touch with the new consumer and utilize the tools that work best for their lifestyle.  This disallows the excuse that you are “too old” or “too set in your ways” to text.  If you’re not texting, you’re not as serious as you should be about your career in real estate!!  Let’s talk about some of the barriers to text messaging.

  1. Outdated Cell Phone – If you have to punch the number buttons on your phone a few times to access each letter then your phone is too outdated for our business!  All carriers have cell phones with keypads for ease of texting.  You should invest in a smartphone if you don’t have one as it is vital to your productivity.
  2. Unsure of Lingo – Don’t worry about the lingo.  Some may roll their eyes when they receive a text from me because I spell everything out but that is okay.  Many cell phones actually pre-fill a word if it makes sense in your conversation which can make it very easy for you.  Besides, unless you are a teenager, we don’t know what you are saying anyway if you use the lingo…lol!!
  3. Additional Cost – Most cell phone plans are unlimited as far as phone calls and texting are concerned.  Our cell phone is our lifeline in real estate as we sell Bluegrass homes so make sure you have everything you need.  It typically is very affordable.  If not, then you should shop around for a good plan.

At Milestone we are constantly working towards improving our service and skills to best assist our customers and clients.  Don’t let one of the best technologies around pass you by!!

We have all found ourselves in situations where we panic or don’t know what to do, such as a natural disaster, health emergency or, in our business, a transaction gone badly. When this happens, we all look for that person with a clear head and keen sense of focus to lead us out of danger. A little dramatic, yes, but a good description of our featured agent, Mike Wheatley. Mike is an unusual blend of accountant, counselor, tour guide, and leader, all peppered with a great sense of humor. Those characteristics make Mike a top producer not only within Milestone but also across our region selling Bluegrass homes. In 2009 Mike was the top Individual Agent for all Central Kentucky – an amazing feat, especially in a bad economy. That doesn’t surprise me however, as Mike is not only a great agent but also a team player and a delight to be around. Even if you didn’t need to buy or sell a home, you would want to “hang out” with Mike!! Mike recently agreed to be interviewed for this blog series on what makes a good Realtor® a great Realtor®.

Kentucky Realtor® Mike Wheatley

Kentucky Realtor® Mike Wheatley

Licensed since 1993, Mike has his Sales Associate license as well as his Broker’s license. He studied Nutrition in College and worked in the field for a number of years. When asked about his sales background he brought up his paper route when he was 15! The food industry is grueling, so Mike was no stranger to working long hours, 7 days a week. This translated well into his real estate career as the top professionals also work erratic and long hours, especially throughout the Spring Market. Hard work doesn’t scare Mike; in fact, he seems to thrive on it. It doesn’t hurt that his wife, Diane, is very supportive and a constant source of encouragement.

A disciplined person, Mike places great value on Continuing Education and strives to improve his skills whenever possible. His daily disciplines include running and prayer – both vital to his overall health and well-being. He feels his life is more balanced now than it has been in the past but definitely believes there is room for improvement. Along with his sales activities, Mike is also a prolific writer and is Bluegrass homesin the midst of a series of articles entitled The Recovery which has been featured on our blog and has been quoted by many in our industry. If you have a chance to read Mike’s work you will find it well written and very informative. This is one of the many services Mike provides to his customers and clients on a regular basis providing them with timely and interesting market information.

If faced with starting over again Mike says he “Would have started in real estate even earlier, and not have been afraid to take that plunge into a commission sales lifestyle.” What would he tell an agent starting out in today’s environment? “Work hard, answer your phone messages and email messages promptly, find balance in your life. People succeed in even the worst of markets…there are always business opportunities available.” Great advice, Mike – thanks!!

Spring has arrived with beautiful sunny days. Landscaping projects have historically shown a great return on investment. A recent article on landscaping in Realtor® magazine mentions a return of almost three times your investment. That’s taking it to the bank!

Bluegrass homes

Bluegrass homes

Whether it’s just a drive by or a future buyer looking for their new dream home, curb appeal draws people in with it’s beauty and conformity. The “wow factor” is a must for Bluegrass homes so here are some helpful hints to help increase yours.

  1. It’s time to divide and replant crowded perennials which will fill in those blank areas of your canvas/yard. Not only will your plants love it, your yard will be that much more striking.
  2. Add mulch that is at least two to four inches. This traps the moisture on our drier days here in Kentucky, keeps the soil temperature cooler by 10 degrees and enriches the soil when the mulch breaks down. It’s a win-win situation for the plants and the homeowner/gardener.
  3. Compost bins are great for recycling veggie matter, which in turn doubles the effect and effort by helping with our environment by using less water and energy. Your yard and garden will love you right back for your efforts!
  4. Pruning roses and dead shrubbery will revitalize your plants, and help them to look their very best.You’ll have neighbors and folks gazing at your yard from a distance.
  5. Fertilizing your flower beds and the borders of your yard will greatly enhance the look of your yard and exponentially multiply the “wow factor”.
  6. Cleaning and repairing tools are essential for making your tasks flow more smoothly and therefore more fun. Plus it’s easier on the plants because you’re cutting them evenly instead of pulling or tearing on them.
  7. Rain barrels are a gardener’s friend and while it’s environmentally friendly by preventing run off, it can also help you with your water bill.
  8. Now is the time to plant fruit bearing vines, and cool weather veggies.

These helpful preparation hints will not only add to your Bluegrass home value, you’ll be able to relax and enjoy the fruits of your labor!